Archive for 'Content Marketing'
Customer Reference Marketing in Just Two Words
Tweet Imagine your customer reference marketing could make use of just two words? Sounds lame, doesn’t it. But if those words happened to be ‘Olympic’ and ‘Games’… Whatever your views on the corporate commercialization of the modern Games, especially those of the 21st Century, it’s difficult not to be impressed by their global broadband telecommunications […]
Posted: April 7th, 2014 under Case Studies, Content Marketing.
Tags: Atos, Business technologist, Case Studies, customer reference, Sochi Winter Olympics, Tokyo 2020 Games
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The Content Relevancy Checksum
Tweet Mark Schaefer’s {Grow} marketing blog is one I keep tabs on. He published two posts in January about the limits of online content marketing. They’re worth reading if you’re at all concerned about how prospects managed to find yours, and how some then make time to consume it. (We’ll leave digestion for another day…) […]
Posted: March 17th, 2014 under Content Marketing.
Tags: content marketing shock, content relevancy checksum, grow marketing, mark schaefer
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Mark My Words
Tweet They shoot case studies, don’t they? “On the client’s web site”, every corporation’s very own sunset boulevard in hyperspace, would be my guess, based on recent wanderings through digital real estate in the IT WAN networking space. It’s ironic when what are supposed to be customer success stories end up tagged and bagged in […]
Posted: February 24th, 2014 under Case Studies, Content Marketing.
Tags: annecdote.com, case study story, Evernote, story bank
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Marketing Science
Tweet I’m back on a social media diet. There’s just too much to do and not enough productive hours. Of course, in digital glutton mode I could use weekends to gorge on all those tasty-looking ‘spray and pray’ b2b marketing messages. Well, no. Consuming an occasional tweet stream snack or Linkedin group morsel are both […]
Posted: February 3rd, 2014 under Content Marketing, Social Media.
Tags: b2bsocial media, marketing science, technology purchases, vansonbourne
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B2B Creative Nonfiction?
Tweet Have you ever read a b2b white paper that read like a novel - yet was 100% accurate? A veritable page-turner. No, neither have I… It seems to me that many marketing communciations professionals are hemmed in by the realities of doing business. There are oodles and oodles of legal, compliance and competitive forces […]
Posted: January 13th, 2014 under Content Marketing.
Tags: creative nonfiction, Lee Gutkind
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