Archive for 'General Writing'
Starving For Mobile Marketing Morsels
Tweet I removed the Twitter and FaceBook apps from my smartphone a few weeks ago. It feels great to be disconnected from the extraordinary madness of mobile crowds. Why? Well, in the case of Twitter it’s overrun with self-promotional noise. And I’ve found very few b2b tech marketing managers with the time to tweet regularly […]
Posted: May 19th, 2014 under General Writing, Mobile Marketing, Social Media.
Tags: b2b mobile marketing, b2b social media marketing, facebook, Twitter
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Not Golden Information Week
Tweet Well, we’re coming up to Japan’s “Golden week” of holidays. Great name, except that there’s nothing golden about getting caught in what the media love to call the ’U-turn rush’ - where teeming millions find themselves in giant carparks known as ‘expressways’ on trying to return to Tokyo. And one more thing - it’s […]
Posted: April 28th, 2014 under General Writing.
Tags: Information Week, Japan Golden Week, Network Computing
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MOOC Content Strategy Course 2014
Tweet I’ve just enrolled on the free ‘Content Strategy for Professionals‘ MOOC that begins on Jan 13th, 2014 and runs for six weeks. This one will be presented by Northwestern University faculty via the Coursera platform. (The MOOC acronym stands for ‘Massive Open Online Course’. It’s still early in the game but I suspect that next […]
Posted: December 24th, 2013 under Content Marketing, General Writing.
Tags: Content Strategy MOOC, Coursera, Massive Open Online Course, Northwestern University
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Discovering Northern Irish Connections
Tweet Although the Greater Tokyo metro area is a teeming megalopolis of around 35 million people shoehorned into just 13,500 km2, I often forget how jam-packed the whole shebang is because most things run pretty much to order and public expectation. But set those numbers against the country of my birth, Northern Ireland (NI), with 1.8 […]
Posted: December 10th, 2013 under General Writing.
Tags: invest northern ireland, niconnections, northern irish connections, northern irish diaspora
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B2B Technology Marketing for ESL Readers
Robust economic growth in the BRIC countries is good news for IT networking companies, particularly in the Asia-Pacific region (think, India and China).
Posted: February 16th, 2012 under Content Marketing, General Writing.
Tags: Asia, b2b marketing, English as a second language, ESL
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