Archive for 'Technology'
Do Pre-Sales SEs Dream of Content Marketing?
The very best pre-Sales SEs really do consume ‘content marketing’ on a continuous basis. They’re wired to learn, tinker (‘how stuff works’), and plain enjoy using what they’ve found out for the benefit of others.
Posted: August 27th, 2012 under Computer Networks, Content Marketing.
Tags: b2b content marketing, post-sales SE, pre-sales SE, Riverbed, Systems Engineer
Comments: 2
This Membership Has Its Privileges
Make it worthwhile to stay subscribed.
This is where ‘membership has its privileges’ spoke to me in the form of a free pdf copy of : “Metzler’s 2012 Application & Service Delivery Handbook”.
Posted: August 19th, 2012 under Computer Networks, Content Marketing, Email Copywriting.
Tags: application & service delivery handbook, Aryaka, b2b content marketing, email marketing, freelance b2b writer
Comments: 1
“What is an Ethernet Fabric?” Educational Marketing on Video
Stephen Foskett, self-styled ‘Pack Rat’, is an interesting example of a niche marketing consultant putting social media and video to work.
Posted: May 7th, 2012 under Computer Networks.
Tags: Brocade storage, Chip Copper, educational marketing video, ethernet fabric, Stephen Foskett
Comments: none
B2B White Paper Future Shock
Isn’t it then strange to find white paper offerings still stuck in a time warp of trying to be all things to all readers?
Posted: July 4th, 2011 under Technology, White Papers.
Tags: Alinean, Alvin Toffler, b2b white papers, future shock, white paper infographic
Comments: none
Don’t read my Case Study. Do read my Case Study.
Do you think case studies should be hidden behind firewalls?
Posted: June 23rd, 2011 under Case Studies, Computer Networks.
Tags: b2b tech copywriting, case study, Cisco telepresence, cisco video case study, computerword awards
Comments: 1
Mark McClure on Google Plus.
