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Archive for 'Book Reviews'

Book Review: ‘Word Up’ by Marcia Riefer Johnston

You can find book excerpts, exercises, glossary, a blog and much more at Marcia’s ‘Word Up!’ website:
http://howtowriteeverything.com/

Posted: April 21st, 2013 under Book Reviews.
Tags: Book Review, Marcia Riefer Johnston, Word Up!
Comments: 1

Book Review: Valuable Content Marketing

Fortunately, Sonja Jefferson and Sharon Tanton’s book, “Valuable Content Marketing”, landed in my in-box after a twitter request by Sonja for early reviewers

Posted: September 27th, 2012 under Book Reviews.
Tags: B2B Book review, b2b marketing, Sharon Tanton, Sonja Jefferson, Valuable Content Marketing
Comments: none

Book Review: “Tell to Win” by Peter Guber

Posted: May 21st, 2011 under Book Reviews, Case Studies, General Writing.
Tags: b2b marketing, Back Story, Book Review, Peter Guber, Tell To Win
Comments: none