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Archive for 'Mobile Marketing'

Starving For Mobile Marketing Morsels

Tweet I removed the Twitter and FaceBook apps from my smartphone a few weeks ago. It feels great to be disconnected from the extraordinary madness of mobile crowds. Why? Well, in the case of Twitter it’s overrun with self-promotional noise. And I’ve found very few b2b tech marketing managers with the time to tweet regularly […]

Are B2B Tech Buyers Really Using Smartphones for Market Research?

Are B2B tech buyers actually reading white papers, case studies, independent research reports and other ‘heavy’ data sources from smartphones?