Tweet I’ve just enrolled on the free ‘Content Strategy for Professionals‘ MOOC that begins on Jan 13th, 2014 and runs for six weeks. This one will be presented by Northwestern University faculty via the Coursera platform. (The MOOC acronym stands for ‘Massive Open Online Course’. It’s still early in the game but I suspect that next […]

Tweet Sometimes clients tell me that they want to write more of their own content but have trouble coming up with the ideas and the time. One solution to this problem might be to “talk while you walk”. I’ve been experimenting with this for about 18 months, using a smartphone app (iRecorder, at present) to record […]

The LinkedIn group, ‘Get More From Your White Papers’, is a private group started by Gordon Graham, a very experienced white paper writer.

This post’s an update on the video interview I did recently with IT Pre-Sales Engineer, Matthew Norwood, via Skype.

We covered a range of topics around the intentionally provocative theme of “What IT Pre-Sales Engineers Really Hate About B2B Content Marketing?”