Tag: creative nonfiction
B2B Creative Nonfiction?
Tweet Have you ever read a b2b white paper that read like a novel - yet was 100% accurate? A veritable page-turner. No, neither have I… It seems to me that many marketing communciations professionals are hemmed in by the realities of doing business. There are oodles and oodles of legal, compliance and competitive forces […]
Posted: January 13th, 2014 under Content Marketing.
Tags: creative nonfiction, Lee Gutkind
Comments: none
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