The very best pre-Sales SEs really do consume ‘content marketing’ on a continuous basis. They’re wired to learn, tinker (‘how stuff works’), and plain enjoy using what they’ve found out for the benefit of others.

Make it worthwhile to stay subscribed.
This is where ‘membership has its privileges’ spoke to me in the form of a free pdf copy of : “Metzler’s 2012 Application & Service Delivery Handbook”.

Andrea Edwards, the Managing Director of Singapore-registered digital communications agency, SAJE, has put together a strategy and a team (The Writers Shop) to address many of the major content marketing needs of businesses in Asia.

Everyone from the CEO to the Marketing Interns was excited that real customers were telling their stories, and with your products as center stage. Here are big dollops of credibility and social proof that no amount of data sheets and brochures could ever amount to.

Robust economic growth in the BRIC countries is good news for IT networking companies, particularly in the Asia-Pacific region (think, India and China).