Archive for 'White Papers'
White Paper Christmas
A White Paper Christmas
I’m dreaming of a white paper
Just like the ones I used to see
Posted: December 25th, 2010 under Case Studies, SEO, White Papers.
Tags: b2b lead generation, case study, SEO, White Paper Christmas, White Papers
Comments: none
Case Study or Industry White Paper?
Imagine my surprise when I picked out this excellent example of a case study from the IBM Software group.
Posted: December 24th, 2010 under Case Studies, Social Media, White Papers.
Tags: case study, Focus.com, IBM Software Group, Social Media, white paper
Comments: none
BlueMile Inc - The Carriers’ Carrier Gets Content Marketing
Feel free to contact me about all things white papers, case studies and a ton of other technical copywriting projects.
Posted: December 7th, 2010 under Case Studies, Computer Networks, White Papers.
Tags: BlueMile Inc., Case Studies, Columbus, Computer Networks, Ohio, White Papers
Comments: 1
Are Avaya’s White Papers Fit For Purpose?
My white paper ‘senpai’, Jonathan Kantor, alerted me to yet another example of multinationals running rough shod over the educational marketing opportunities that white papers deliver,
Posted: November 15th, 2010 under Computer Networks, White Papers.
Tags: Avaya Data Networks, Computer Networks, customer case study, White Papers
Comments: none
White Papers And Embedded Video Links
Intermec are to be commended on their creative use of videos and text-based content (web content pages, landing pages and downloadable white papers).
Posted: November 7th, 2010 under Copywriting, Technology, White Papers.
Tags: Copywriting, Intermec, video white paper, white paper writing, YouTube Video white paper
Comments: 2
Mark McClure on Google Plus.
