“Where are all the Asia-Pacific B2B bloggers?”

That’s a question I’ve been thinking about ever since Singapore-based Andrea Edwards asked which bloggers we were following in the region. (I’m referring to blogs written in English.)

Though settled in Japan, I follow mostly US and European B2B tech marketing bloggers. Of course, many of the leading IT corporations are headquartered in Western countries but most have regional HQs, and there are also local tech firms of all sizes.

Andrea highlighted the importance of blogging to a company’s social media strategy.

Why?

Because a blog gives your business total control of the content - no dependency on the changing rules and foibles of 3rd party platforms e.g. FaceBook or LinkedIn.

But starting a blog or a series of blogs can be a big challenge for many businesses.

• What do you write about?
• How do you build an audience?
• Who creates, edits and publishes the content?

These are the types of issues Michael Stelzner, owner of socialmediaexaminer.com, will answer in his online workshop: ‘Blogging Fundamentals For Business‘.

(Disclosure: If you order through my links on this site, I’ll receive a commission from social media examiner.)

I attended one of Mike’s online white paper seminars a few years back and was very impressed by the quality of the training, the knowledge of the external presenters and the ability to download all of the material for later viewing and listening.

This time around, the blogging success workshop will be taught by Mike himself, eliminating much of the expense associated with putting together a multi-presenter extravaganza. (A little online sleuthing on the launch and meteoric rise of socialmediaexaminer.com suggests that Mr. Stelzner knows a thing or two about how to position and run a high quality blog.)

This also allows him to position the price much lower than previous success workshops.

The registration fee for Blogging Fundamentals for Business is just $297.

But, if you act now, you can save 50% off!
The ‘Early Bird Special Price’ is just $147 if you order before June 7th.

Mike also offers a “Sample It Guarantee”: You can try the first two sessions of the event and still cancel for a full refund if you determine this event is not for you. See the order page for details of the guarantee.

The event begins July 10 and runs through July 20.
Click the link for details of course content.

Additional Bonus for The first 5 Asia-Pacific Business Bloggers to Order - Only from the Samuraiwriter

If you’re one of the first five people to order through my link and forward your receipt to me as proof of purchase, I’ll give you a 30 minute phone consultation* on b2b blogging, white papers or case studies.

No extra charge and no obligation to hire me as a freelance writer.

Just solid and helpful feedback on your business blogging and content marketing strategy.

This offer is restricted to the first five people to email their receipts to (mark {at} samuraiwriter {dot} com)

Your business blog (or company, if you don’t have a blog yet) must be operating in a b2b technology market.
Phone consultations are during Asia-Pacific business hours (about an 18 hour day, stretching from India to New Zealand…)

*I reserve the right to decline a phone consultation if the business is not a match for my services.
The phone consultation is valid until December 20th (No Mayan connection! Just a pending winter vacation…)

- Mark McClure

Mark McClure is a freelance b2b writer, specializing in white papers and case studies for the computer networking industry. About Mark