Tag: b2b content glut
The B2B Content Marketing Fast
Has the IT b2b marketplace (a somewhat nebulous term, but let’s cast the net wide) been over indulging by consuming too much content? This post on ‘content shock‘ by Mark Schaefer is almost two years old but the problem he highlights remains. In fact, I believe it’s bigger than ever. (If you haven’t yet read Mr. Schaefer’s post, I’d encourage you to take a look […]
Posted: December 31st, 2015 under Content Marketing.
Tags: b2b content glut, content marketing
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