OK, so the post’s title doesn’t exactly score a bulls-eye but since 2011’s indeed the ‘year of the rabbit’ in these parts, it somehow seems appropriate.
Joe Pulizzi, of junta42.com and content marketing institute fame, has just released a collection of social media and content marketing predictions for 2011 .
As Joe says in his post introducing the collection:
“Well over 150 predictions from more than 100 of the leading marketing thought leaders in the business.”
You can view and also download a free e-book containing all the predictions by clicking on the image in this post.
Alternatively, you can click on this url:
http://www.zmags.com/social-media-predictions-2011 (Dec 2016 update: broken link.)
(Note: I found the pdf button in the bottom right hand corner of the zmags screen interface.
Some predictions jumped out at me:
Ever shorter white papers (this is something that Jonathan Kantor has been highlighting for a while now.)
E-books for mobile Internet devices (I think this also applies to traditional marketing content such as case studies and, yes, white papers.)
Content marketing being freely distributed via social media.
It was a great honor to be included alongside many very experienced and skilled marketers. You can find my prediction on page 18. With hindsight (ha!) I should have written more.
– Mark ‘mystic marketer’ McClure