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“We Expect Media We Can Manipulate” – What About White Papers?

The title quote’s taken from ‘CK’ Kerley’s wonderful thought leadership white paper on “The Mobile Revolution & B2B”. Go get it now – a free 17-page pdf download, with great graphic design, and well worth reading.

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B2B White Paper Future Shock

Isn’t it then strange to find white paper offerings still stuck in a time warp of trying to be all things to all readers?

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technology copywriting quote

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