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Copywriting Cowcatchers from the Great Communicator

Copywriters spend a lot of time crafting headlines and sub headlines, all with an eye on hooking the reader into the copy, one sentence at a time.

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3PAR’s White Paper Scorecard

The ‘cloud storage’ company, 3PAR, is in the news with both HP and Dell attempting to buy it out. I decided to take a look at 3PAR’s website and check out their technical marketing and sales literature.

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