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Case Study Conversations

A freelancing friend who writes case studies told an interesting tale of conversations gone awry.

She was hired to write a series of b2b customer success stories for an up-and-coming technology company. Everything seemed fine and she was all set to begin when, like the rumble of an approaching summer thunderstorm,

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You Want To Read Our Customer Success Stories? Then Start Jumping…

Everyone from the CEO to the Marketing Interns was excited that real customers were telling their stories, and with your products as center stage. Here are big dollops of credibility and social proof that no amount of data sheets and brochures could ever amount to.

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