White Paper Search Engine Optimization (SEO)

Ever wondered how to optimize your white paper pdf files for the benefit of those ever hungry search engine spiders?

Here’s a short video that explains the important steps.

This is useful information not only for white paper writers, but also for anyone writing case studies and other marketing collateral that will be made freely available to online searchers.

The author is Apryl Parcher, a white paper copywriter, who has also worked closely with one of the top white paper copywriters, Michael Stelzner. (I’m also a fan of Mike’s work and he’s featured on this blog a few times. For example, see this post about the white paper success summit 2010.)

Notice how Apryl has optimized the YouTube elements – title, description (with the website url at the start) and tags.

I used my ‘samuraiwriter99’ YouTube login to ‘like’ this video and leave a supporting comment.

– Mark ‘Director’s cut’ McClure

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About the Author

Author: Mark McClure – A freelance b2b case study and white paper writer to the computer networking industry. Based in Tokyo, Japan. About the ‘Samurai Writer’.


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