Characters chopped without mercy.
Persuasive ideas chained to clipboard panic rooms.
Now just unrecognizable stumps of potential.
Their Budgets slashed.
Yet expectations run rampant,
while prospects flee the digital house of horrors.
Yes, white papers suck.
Coming to a web site near you today…
… but first, a commercial break from my virtual white paper mentor, Jonathan Kantor. Titled, appropriately, “Why does your white paper suck?”
– Mark McClure