White Paper Chainsaw Massacre

whitepaper-chainsaw-massacreCharacters chopped without mercy.

Persuasive ideas chained to clipboard panic rooms.

Now just unrecognizable stumps of potential.

Their Budgets slashed.

Yet expectations run rampant,

while prospects flee the digital house of horrors.

Yes, white papers suck.

Coming to a web site near you today…

… but first, a commercial break from my virtual white paper mentor, Jonathan Kantor. Titled, appropriately, “Why does your white paper suck?”

– Mark McClure

Posted in Copywriting, White Papers
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About the Author
Author: Mark McClure - A freelance b2b case study and white paper writer to the computer networking industry. Based in Tokyo, Japan. About the 'Samurai Writer'.

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