What IT Pre-Sales Engineers Really Think About b2b Content Marketing.
Video 3 of 18: About B2B Content Marketing
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An edited transcript of the conversation is provided below.
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Video 3: Edited Transcript
First of all, how does an IT VAR Pre-Sales System Engineer (SE) define content marketing in broad terms?
Matthew, would you like to take that one.
“… Content marketing is really just marketing that’s targeted at a specific audience”
Sure, to me content marketing is really just marketing that’s targeted at a specific audience. That’s it – the most general definition I can probably get.
And do you hear this term used?
I don’t. And we deal with a fair amount of vendors. I hear ‘marketing’ in general used but not necessarily ‘content marketing’.
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