VAR Video 03 About Content Marketing

What IT Pre-Sales Engineers Really Think About b2b Content Marketing.

Video 3 of 18: About B2B Content Marketing

Closed captions can be toggled by clicking the ‘CC’ button on the YouTube player.
An edited transcript of the conversation is provided below.

Where are the other videos?

Click this link to see all videos in this series: IT VAR b2b Marketing Video Series

Video 3: Edited Transcript

First of all, how does an IT VAR Pre-Sales System Engineer (SE) define content marketing in broad terms?
Matthew, would you like to take that one.

“… Content marketing is really just marketing that’s targeted at a specific audience”

Sure, to me content marketing is really just marketing that’s targeted at a specific audience. That’s it – the most general definition I can probably get.

OK. Great.
And do you hear this term used?

I don’t. And we deal with a fair amount of vendors. I hear ‘marketing’ in general used but not necessarily ‘content marketing’.

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