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Case Study Copywriter’s Mentoring Course Update

For my case study, I chose the Tokyo-based, but with an increasingly international reach, ‘Beers for Books’.

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B4B Reads Like Child’s Play

He set up ‘Beers for Books’ (hence ‘B4B’ ) in Tokyo as a way for people to meet socially, enjoy a drink or two, and independently raise some money for Room to Read.

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