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YouTube Video Interview Preview: IT Pre-Sales Engineers and B2B Content Marketing

We covered a range of topics around the intentionally provocative theme of “What IT Pre-Sales Engineers Really Hate About B2B Content Marketing?”

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Do Pre-Sales SEs Dream of Content Marketing?

The very best pre-Sales SEs really do consume ‘content marketing’ on a continuous basis. They’re wired to learn, tinker (‘how stuff works’), and plain enjoy using what they’ve found out for the benefit of others.

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