If your white paper skills* could do with a shot in the arm from one of the top white paper copywriters in the US today, then check out this online master class from Jonathan Kantor.
TITLE: “White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers.”
WHEN: 3 One-Hour Sessions: June 15th, 16th, and 17th. Noon Pacific/2pm Central/3pm Eastern
WHAT: When you attend the White Paper 101 course, you receive three full hours of training (taught by Jonathan Kantor), a copy of his eBook: Crafting White Paper 2.0, transcripts from past presentations, and an additional assortment of freebies worth over $497.
HOW: Registration is limited so act now! (The class is priced at $297 but will increase to $397 after June 11th, or when the first 100 places are gone. Yep, this is “time to take action” marketing in action; aka the early bird gets the worm.)
Having seen Jonathan’s webinar at Michael Stelzner’s White paper Success summit earlier this year, and attended his recent free white paper mistakes webinar , I was very impressed with the professional nature of the webinar format. They use GoToMeeting and I was able to watch and listen via the Internet – no travel or international call charges (not even Skype!) required.
A downloadable pdf version of the slides and a Quicktime video of the webinar were available after the events. This is great because I usually get a lot more value from listening to a class one or more times while commuting.
There are a number of bonuses available with the webinar offer – not least is Jonathan’s ebook, “Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader”. This has been on my buy list for some time but I held off because I was still working through the Stelzner success summit course materials!
However, the bonus that’s really got me interested is the “1/2 hour phone consultation with Jonathan to review your completed white paper project.” This would cost a pretty penny ($200 of them, in fact), if you were to request it from him as a separate service.
So, what are you waiting for! Check out the sign up page for Jonathan’s course right here: (link expired.)
– Mark McClure
PS – White Paper skills* – the online course will cover the entire process from idea to research, outlining, interviewing, writing, marketing and lead generation. This is as much a course for business owners and corporate marketing folks, as it is for aspiring white paper writers.
PPS – Disclosure: I’m an affiliate for this course and recommend Jonathan’s teaching based on what I’ve experienced so far. Your mileage may vary but note that if you don’t think the course is for you by the end of the first day, just drop him an email and you’ll get your money back – the “24-Hour Sample It” Guarantee.