Geostationary orbit above a volatile b2b mix of information technology and marketing elements has been completed.
All being well, the tech content rocket blog’s search for intelligent uses of story telling techniques in customer case studies, and for the ongoing evolution of educational marketing approaches to white papers, will hopefully yield new insights into their roles across IT buying cycles.
Back on terra firma (aka this samuraiwriter.com), I plan to delve more deeply into how b2b content marketing for the computer networking industry is shaping up…or not.
– Mark McClure
Case Study and White Paper Writer To The Computer Networking Industry