IT VAR Content Marketing

IT Value Added Reseller (VAR) Content Marketing Video Series

In these 18 videos, I interview IT VAR Pre-Sales Engineer, Matthew Norwood, about the challenges and pitfalls of b2b content marketing for Technology VARs.

To watch a video, please click on the relevant link below. On each page you’ll also find an edited transcript of the conversation.

Video 01: Introduction (2m 5s)
This video explains what’s covered and introduces ‘content marketing’ in an IT Sales context

Video 02: Matthew Norwood Introduction (0m 26s)
Pre-Sales IT Engineer, Matthew Norwood, says hello.

Video 03: About Content Marketing (0m 53s)
An IT Sales Engineer’s definition of b2b content marketing.

Video 04: Buyer Personas (1m 22s)
How do ‘Buyer Personas’ in the IT VAR workspace?

Video 05: Prospect Education (4m 31s)
Are prospects and customer more educated in today’s Internet-enabled world than in the days of faxes and dead tree marketing?

Video 06: White Papers (1m 49s)
Matthew mentions the white papers he finds useful as a (technical) pre-Sales IT engineer.

Video 07: Case Studies (3m 29s)
How are case studies (aka ‘customer success stories’) of interest to IT VARs?

Video 08: Printed Versus Digital (2m 14s)
Why prospects rarely ask for or print out IT data sheets in a digital world?

Video 09: B2B Technology Conferences(2m 24s)
Tech conferences and lead generation – do they go together?

Video 10: The Pre-Sales IT VAR Experience (5m 58s)
Would you want to buy anything from someone who knows nothing about the product they’re selling, and even less about competitors’ products?

Video 11: HP and Content Marketing (7m 00s)
Discussing Hewlett Packard, content marketing, and the joys of design guides

Video 12: IT VARs and Content Marketing (2m 26s)
Corporate blogs, social media outreach, content marketing strategy – all the buzz words and more!

Video 13: Social Media (6m 17s)
Social media meets busy VAR staffers. And why is Twitter so useful?

Video 14: Social Media Censorship (4m 32s)
If your company’s blocking social media, watch this video.

Video 15: Millennials (3m 17s)
Are Millennials the generation pushing BYOD in the workplace?

Video 16: Corporate Blogging (2m 45s)
Why do so many corporate blogs bore visitors?

Video 17: Personal Brand Marketing (8m 57s)
Building a ‘personal platform’ online intentionally, or as a welcome by-product of connecting and sharing.

Video 18: B2B Video Case Studies (8m 57s)
Is video as a tool that can help get a tech vendor’s message across?

How To Share These Videos With Colleagues and Friends

If you find any of all of the videos helpful, please click the YouTube ‘like’ button and also share them with friends/colleagues (via Twitter, FaceBook, Google Plus, and other social media services).

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