Is Your B2B Blog Getting the Results You Hoped For?

Have you heard the buzz about Blogging Success Summit 2011 – the web’s largest online blogging conference? (Site is up. Their 2011 landing page has gone to some great home in the digital sky…)

Before I tell you how this virtual summit will help your business gain more exposure, more qualified leads, better customer engagement and more sales, let me share a story with you.


In October 2009, Michael Stelzner started Social Media Examiner, a blog for marketers and small business owners. Almost overnight, his site became one of the top business blogs in the world.

He didn’t advertise, didn’t rely on the press and almost none of his traffic came from search engines.

Slightly more than a year later, he has nearly 50,000 email subscribers, a half-million page views a month, and has generated nearly $2 million in sales from the site.

Everything he does focuses around delivering high-quality content along with intelligent marketing.

Michael’s story is not unique. A significant 43% of U.S. companies will be marketing via their own blog by 2012, according to eMarketer.

Now the connection… Blogging represents a new marketing frontier because it bypasses all the costly middlemen and allows you to own your own platform, quickly engaging with your customers and prospects! AND this presents an enormous opportunity for you.


Michael (and his team) have been working for months to bring the best minds in blogging together in an online event called Blogging Success Summit 2011. (Dec 2016 Update: Link comes to the home page. The 2011 event is complete.)

More than 4,400 marketers and business owners from around the world attended his last two summits. Businesses were transformed. In fact, 95% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful blogging strategies, grow a loyal following, generate quality leads and sell with your blog.

Twenty-three of the world’s leading social media superstars will be summit instructors.

Presenters include Technorati CEO Richard Jalichandra, Scott Monty (head of social media, Ford), Darren Rowse (co-author, ProBlogger), Brian Clark (Copyblogger), Michael Stelzner (Social Media Examiner), Debbie Weil (author, The Corporate Blogging Book), Douglas Karr (co-author, Corporate Blogging for Dummies) and experts from McDonalds, Cisco, Southwest Airlines, Sony and Procter & Gamble.

Plus join Joe Pulizzi (co-author, Get Content Get Customers), Mari Smith (co-author, Facebook Marketing), Jay Baer (co-author, The Now Revolution), Chris Garrett (co-author, ProBlogger), Dave Garland (author, Smarter, Faster, Cheaper), Mike Volpe (VP of marketing, HubSpot), and Rick Calvert (CEO, BlogWorld)\just to mention a few.

Attendees at our two last summits included well-known organizations such as General Electric, American Express, Staples, General Mills, Intel, Harvard, San Francisco Giants, Kraft Foods, Hyatt Hotels, Stanford, IDG and Disney. But you don’t need to be a big business to benefit!

This is the world’s largest online blogging event designed to empower marketers and business owners to master blogging. And the great news is it’s a live online conference you can attend from your home or office.

Here’s to your business blogging success!

– Mark McClure

P.S. You can get 50% off if you act now. Twenty-three successful blogging pros will show you how to use blogging to market and grow your business.

Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office!
(Dec 2016 update: I recall the remote access nature of the event being a big draw for potential attendees because of the savings in travel and hotel expenses. Five years on and online conferences have become even better with broadband and better presentation delivery tools.)

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “Building Community with Facebook and Blogs” (valued at $59) waiting for you.

Blogging Success Summit 2011

Note– I attended Michael Stelzner’s white paper success summit last year and have also been personally coached by him on b2b white paper creation and marketing; so I’m pleased to recommend his latest online summit extravaganza. Get in quick because the price does ratchet up as the event draws closer. The above links are affiliate links.

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About the Author

Author: Mark McClure – A freelance b2b case study and white paper writer to the computer networking industry. Based in Tokyo, Japan. About the ‘Samurai Writer’.

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