Blog Archives

Case Study or Industry White Paper?

Imagine my surprise when I picked out this excellent example of a case study from the IBM Software group.

Tags: , , , ,

Pulling Content Marketing Rabbits out of Social Media Hutches

Joe Pulizzi, of and content marketing institute fame, has just released a collection of social media and content marketing predictions for 2011 .

Tags: , , , , ,

technology copywriting quote

Blog Archive