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Is Your Local Business Breathing The Priceless Oxygen Of Publicity?

Controversy sells! The mass media depends on the curiosity and occasional outrage a good controversy arouses in the general public.

And your local business can legitimately benefit from all that publicity. But you have to be quick with news events, since the story will fade from the spotlight in a few days or weeks.

Here’s a good local business example I came across on Yahoo UK’s news page this morning:

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