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Starving For Mobile Marketing Morsels

I removed the Twitter and FaceBook apps from my smartphone a few weeks ago.

It feels great to be disconnected from the extraordinary madness of mobile crowds.

Why? Well, in the case of Twitter it’s overrun with self-promotional noise. And I’ve found very few b2b tech marketing managers with the time to tweet regularly or to pick up on mine (timezones and tweet velocity would necessitate retweeting the same content over and over.

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Are B2B Tech Buyers Really Using Smartphones for Market Research?

Are B2B tech buyers actually reading white papers, case studies, independent research reports and other ‘heavy’ data sources from smartphones?

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