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Customer Reference Marketing in Just Two Words

Imagine your customer reference marketing could make use of just two words? Sounds lame, doesn’t it.

But if those words happened to be ‘Olympic’ and ‘Games’…

Whatever your views on the corporate commercialization of the modern Games, especially those of the 21st Century, it’s difficult not to be impressed by their global broadband telecommunications reach.

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The Content Relevancy Checksum

Mark Schaefer’s {Grow} marketing blog is one I keep tabs on.

He published two posts in January about the limits of online content marketing. They’re worth reading if you’re at all concerned about how prospects managed to find yours, and how some then make time to consume it.

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