I recently joined up at
focus.com (Dec 2016 update: site dead?) – billed as an online community of business and professional experts. ( Click the link to see my public profile.)
As well as the opportunity to network online with other b2b tech professionals, there are a ton of vendor-sponsored white papers and case studies just a click or two way. (Most require registration but the form is pre-filled after the first download.)
Imagine my surprise when I picked out this excellent example of a case study from the IBM Software group. This is the type of unintended marketing confusion that unfortunately traps prospects and sales/marketing into the subconscious realms of linguistic confusion.
Can you spot what I’m talking about – and it’s nothing to do with IBM.
The answer will be revealed in Xmas Day’s (Dec 25th) “White Christmas” post.
– Mark ‘case study or white paper detective’ McClure
PS – Oct 2011 update: While my Focus.com profile is still online I’m not active on the site. My social media efforts are mainly directed toward Twitter and LinkedIn at present.