Tweet Imagine your customer reference marketing could make use of just two words? Sounds lame, doesn’t it. But if those words happened to be ‘Olympic’ and ‘Games’… Whatever your views on the corporate commercialization of the modern Games, especially those of the 21st Century, it’s difficult not to be impressed by their global broadband telecommunications […]

Tweet Mark Schaefer’s {Grow} marketing blog is one I keep tabs on. He published two posts in January about the limits of online content marketing. They’re worth reading if you’re at all concerned about how prospects managed to find yours, and how some then make time to consume it. (We’ll leave digestion for another day…) […]

Tweet They shoot case studies, don’t they? “On the client’s web site”, every corporation’s very own sunset boulevard in hyperspace, would be my guess, based on recent wanderings through digital real estate in the IT WAN networking space. It’s ironic when what are supposed to be customer success stories end up tagged and bagged in […]

Tweet I’m back on a social media diet. There’s just too much to do and not enough productive hours. Of course, in digital glutton mode I could use weekends to gorge on all those tasty-looking ‘spray and pray’ b2b marketing messages. Well, no. Consuming an occasional tweet stream snack or Linkedin group morsel are both […]

Tweet Have you ever read a b2b white paper that read like a novel - yet was 100% accurate? A veritable page-turner. No, neither have I… It seems to me that many marketing communciations professionals are hemmed in by the realities of doing business. There are oodles and oodles of legal, compliance and competitive forces […]