Tweet Imagine your customer reference marketing could make use of just two words? Sounds lame, doesn’t it. But if those words happened to be ‘Olympic’ and ‘Games’… Whatever your views on the corporate commercialization of the modern Games, especially those of the 21st Century, it’s difficult not to be impressed by their global broadband telecommunications […]

Tweet They shoot case studies, don’t they? “On the client’s web site”, every corporation’s very own sunset boulevard in hyperspace, would be my guess, based on recent wanderings through digital real estate in the IT WAN networking space. It’s ironic when what are supposed to be customer success stories end up tagged and bagged in […]

Tweet A freelancing friend who writes case studies told an interesting tale of conversations gone awry. She was hired to write a series of b2b customer success stories for an up-and-coming technology company. Everything seemed fine and she was all set to begin when, like the rumble of an approaching summer thunderstorm, something happened that […]

Everyone from the CEO to the Marketing Interns was excited that real customers were telling their stories, and with your products as center stage. Here are big dollops of credibility and social proof that no amount of data sheets and brochures could ever amount to.

The idea was to create a series of video interviews for b2b marketers interested in how to get the best from a freelance B2B case study writer.
Today’s post is an update on that project.