Or, in other words, 2012’s the year that Samuraiwriter Services goes full duplex into the world of content marketing in the IT Networking marketplace(s).
And readers will have opportunities to contribute in a number of ways.
Here’s a mind map I put together to create this post.
(Click the image below and a larger version opens at the facebook fan page for Samuraiwriter Services.)
See below for an explanation of the key messages.
The high-level plan is as follows:
1) Write for B2B IT Marketers tasked with building and nurturing business relationships with specific buyer and influencer audiences in the IT Networking world.
2) Follow a monthly editorial calendar so we all know what’s on the menu and can also plan ahead.
3) This blog will follow the editorial calendar shown above.
I welcome guest posts from IT marketers and end users that address a monthly topic from the ‘content marketing’ perspective.
IT networking product and service pitches are not what I have in mind.
Successes and lessons learned from applying different content marketing styles and approaches to buyer/influencer personas are encouraged.
Also, I will be interested to hear from the targets of all these content marketing strategies – the ‘buyer personas’, themselves. You are real people with challenging roles, so if you want to use this blog as a platform to explain how IT networking vendors (and you don’t have to name names!) should be courting you as potential buyers, please get in touch.
4) A regular email newsletter that will focus on content marketing strategy and tactics for B2B IT Networking sectors.
This means looking at white papers, case studies, blog posts, videos, podcasts, data sheets, product briefings… in fact, the whole world of marketing collateral aimed at persuading and influencing IT networking staff from CIO to team leaders.
Each of these roles have varying degrees of technical influence and purchasing authority.
5) Get involved where IT B2B marketing people are active online. The usual suspects of Twitter and LinkedIn are on the list but I’ll also be grazing on FaceBook (business page), Google+ (separate profile and business page), connect.me (still in private beta) and at technologymarketers.com (look for ‘techcontentrocket’).
And of course, if you want to talk, email or skype with me in private about your b2b content marketing ideas, please get in touch.
Finally, since I’ve been living and working in Asia-Pacific since 1994, there will be a special focus on IT content marketing issues for Asian-based customers of computer networking products and services. There’s no shortage of material for Western markets but these are not always appropriate for the multiple cultures and business customs that exist in the East.
OK, that’s it for now.
The first edition of the email newsletter is provisionally planned for the last Monday in January (the 30th).
(Guest articles related to ‘IT Networking Security’ are due for review by 15th January.)
– Mark ‘IT content publisher‘ McClure
(Dec 2016 Update: Five years later, it is both fascinating and horrifying to see how my subsequent execution of this marketing plan did not proceed as expected. A topic worth of its own blog post…)